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Kathleen Hart --
Founder & Lead Instructor
 To senior marketer Kathleen Hart, the real beauty in the business isn’t in
the glossy ads or the smart viral videos, it’s what goes on behind the
scenes – the financial and operational machinery that not only empowers the
cool creative but also fuels a healthy bottom line. She brings that passion
for excellence to The Savvy Marketers, where she can help small business
owners develop the same skills that the "big guys' use in ways that are
appropriate for their business and their budgets.
As a 20-plus-year veteran of both
senior advertising agency and in-house assignments, Kathleen has developed a
solid reputation as a no-nonsense rehab and turnaround specialist. A key
skill is her ability to accurately assess a 50,000-ft view of an assignment,
and then break it down into clear and manageable tasks for a team to
execute.
Kathleen’s consulting chops are
backed by her deep experience in a broad range of functions including:
print, broadcast, direct mail, studio operations, project management,
creative, purchasing and supply-chain management.
This uncommon combination
enables her to provide valuable insight and best-practice experience to
corporate marketing operations. As a change agent, she’s supervised the
restructure of Young & Rubicam’s Latin American headquarters operations, and
the in-house marketing support for AAA.
In her agency roles
– including
postings at J. Walter Thompson, Young & Rubicam and Campbell-Ewald – she’s
served some of toughest clients in a variety of industries: automotive (Ford
and Lincoln Mercury); airline (Continental); travel and hospitality (Hilton,
MGM Grand Casino, AAA Travel); government (United States Treasury); and
insurance (AAA). With skills honed in deadline-driven environments, she’s
skilled at listening to and understanding client needs, planning strategic
marketing approaches, and executing successful tactics.
Kathleen’s
focus on revenue management and profitability mean that her clients are
putting their best foot forward in an ever-more-competitive marketplace, but
are also saving money and making money.
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