SAN FRANCISCO (April
21, 2008) — Hart
Communications, an independent public
relations/marketing communications firm, has launched an affordable
new training program to serve the unique marketing needs of small business:
The Savvy Marketers
(www.thesavvymarketers.com).
The launch was timed to coincide with National Small Business Week,
April 21-25.
Led by brother-and-sister
marketing experts Tim Hart and
Kathleen Hart, the Savvy
Marketers program is a series of Web-based courses to provide small
business owners with skills to master the marketing needs of their
companies and demystify what can be an overwhelming process. By the
end of each 90-day course students emerge with a comprehensive, actionable
marketing plan that's appropriate for their business -- in a budget
they can live with.
Because classes are taught via Webinar (combining
a Web presentation and conference call), students can attend the interactive sessions from any location or time zone.
Enrollment is now open for the inaugural "Basic to
Brilliant in 90 Days" course,
which begins June 4.
The course is priced at $1,185 and
students can easily enroll online via the
Savvy Web site. The Fall 2008
course begins Sept. 3.
“Small businesses come to us time and again with two important
issues they need help with,” said Tim Hart, owner of Hart
Communications and a lead instructor for the Savvy Marketers
program. “One, they’re overwhelmed by marketing options available to
them and two, they’re afraid they’ll make expensive mistakes. |
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Founder Bios
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Kathleen Hart
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“We launched the program to address these important questions. We
want to help entrepreneurs develop the marketing skills that will serve them for
the lifespan of their businesses while providing them with
the tools, tips and techniques they can start using today.”
ABOUT THE COURSES
The centerpiece of The
Savvy Marketers is the Basic to Brilliant in 90
Days course – a
12-consecutive-week series of one-hour Webinars that gives small
business owners a grounding in the fundamentals of marketing that
the “big guys” use – with guidance, tools and techniques relevant to
small companies.
Among the topics addressed:
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How to develop a detailed
marketing budget
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How to create a year-round
marketing calendar
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Essentials of standout
marketing materials
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Essentials of Websites and
e-marketing
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Grassroots marketing and
cross-promotion
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Basics of PR & media
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How to make the most of a tight
budget
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How and when to ask for help if
DIY isn’t right for you
The use of a Webinar format allows
students to from the comfort and convenience of their homes or
offices, regardless of location. All students need is both a phone
and an internet connection. Unlike other programs, which use
phone-only conference calls, the use of the Web in the Savvy
Marketers courses helps instructors fully share information and
examples in what is a often a very visual business.
In addition to the weekly Webinar sessions, students can also attend
a voluntary, weekly virtual “office hours” conference call – modeled
after drop-in hours on a college campus -- where they can ask
questions on homework, test ideas, network and more.
“We want this to be a robust, but friendly, supportive and safe
learning environment,” said Savvy co-founder Kathleen Hart. “We’re
all rooting for each other here and we think the office hours is
just one more way we can connect and get entrepreneurs the help they
need.”
Students
can easily enroll on the Savvy Marketers website –
www.savvymarketers.com
-- in one payment or through three convenient monthly
installments. They can also attend scheduled, free preview
conference calls with Tim and Kathleen Hart to determine if the
course is right for them.
ABOUT ‘THE SAVVY MARKETERS’
Tim Hart and Kathleen Hart have a combined 40 years of
executive-level experience with leading advertising and public
relations agencies as well as nonprofit organizations and small
businesses. As Savvy’s lead instructors, the brother-and-sister team
has combined their experience with big-business process, planning
and management skills with a small-business agility and sensibility
to create a user-friendly training program for teaching sound
marketing practices.
Before launching The Savvy Marketers and Hart Communications, Tim
Hart was an executive with global public relations agencies
including Ketchum, Golin/Harris and Weber-Shandwick, as well as with
the American Cancer Society. Clients served over the years span
industries ranging from food & wine to healthcare, technology,
biotech, government, nonprofit and the arts.
Kathleen Hart is a former Senior executive at global ad agencies J.
Walter Thompson, Young & Rubicam and Campbell-Ewald – she’s served
some of toughest clients in a variety of industries: automotive,
airline, travel and hospitality, government and insurance. Her areas
of expertise span a broad range of functions including: print,
broadcast, direct mail, studio operations, project management,
creative, purchasing and supply-chain management.
ABOUT HART COMMUNICATIONS
Founded in 2005, Hart Communications is an independent public
relations/marketing communications agency based in San Francisco. In
addition to its work with small business, the firm has special
expertise and experience in food & wine, health & wellness,
nonprofit and the creative & performing arts. Hart Communications
can be found online at:
www.hart-communications.com .
![hi-res]](http://www.thesavvymarketers.com/tim-arms-crossed-1.jpg){kind=link}
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